Video marketing is related to Internet marketing in which business persons create short videos of their products and services for approximately 2-5 minutes. The videos are uploaded on different video websites like YouTube, Vimeo, Flickr, etc. for publicity and promotion. These are descriptive videos that contain details about a specific topic to make them entertaining and informative. Video marketing is gaining popularity as businesses are looking for new and innovative ways for reaching out to potential customers with the help of this medium. These videos are also uploaded on various social media websites like Google+, Facebook, Instagram, etc. to provide customers with a quick view of the product.
Thanks to the developments in technology tools which has made it very easy to create funny, interesting and entertaining videos at nominal costs. The businessmen can use their smartphones for creating animated videos. Read on to know three things that should be included in video marketing strategy to make it a success.
- Plan a schedule – Just like you set appropriate timing for Facebook posts and tweets for Twitter, you should plan out a schedule for video marketing plan. Rather than posting only one video about a product or service, you must think of advertisement and promotion for a long term. Find out the kind of story you can tell potential customers about your new product in the coming weeks. Once you decide upon the content for the video, set a time for the launch of the big product. Continue planning several strategies that can retain the interest about your product in the minds of the customers even after the initial launch.
- Short form videos – Social media has transformed the way Internet users can interact with one another with short videos that precede long content. With micro video apps, videos can be shortened within ten seconds making them ideal to be shared on Instagram and Twitter. This format enables customers to view message while scrolling through the social media feeds. With the launch of micro-video apps like Instagram’s video sharing feature and Twitter’s Vine (Instagram allows 3-15 seconds for each video and Vine accurately 6 seconds), the users are possibly going to create and share videos with their smart phones on these social networking sites.
- Content should be beneficial for customers – A great way to keep in touch with potential customers is to make the content user-friendly and informative. This will enable to get better response from the customers. Rather than spending several hours for creating a powerful video, invite customers to make their own video.
The best part about customer-generated content is that you will come to know about the passion and preference of your target segment. When your potential customers see it, they will obviously want to know more about the product prompting them to try out your product.
Apart from the strategies discussed above, make it a point to include call to action word with a great video to facilitate appropriate responses.