Search Engine Optimization or SEO is extremely important for websites particularly if the Internet is your main source of income. Various factors need to be included when optimizing the websites for search engines for large eCommerce projects. Read on to know 4 important onpage SEO factors for eCommerce websites that will help discover and focus on the factors for easy implementation and management.
- Use keywords in the title – Using keywords in the title sends strong relevancy signal and lets search engines know what key phrases should be included for page rank. Search engines will display 50-60 characters only while writing the title tags and may cut off the remaining ones in case they do not fit on the screen. It is advisable to keep title tags within 55 characters. Other than this, search engines weigh words that are present on the left of title tag than the ones on the right. So, when writing the title, make it a point to place the important words at the beginning of the title. Hiring professional SEO services in Edmonton can guide you about using keywords in the title.
- Description tag should include keyword – If the meta-tag description has lost its SEO significance, search engines can yet receive relevancy signal from it. Therefore, keyword should be included in the meta-tag description. Search engines use meta-tag for displaying the descriptions on search list and description meta-tag helps in improving click-through rate in organic search results.
- Include keyword in the body of the article – It is important to include key phrases in the article body to make it relevant so that the webpage gets good ranking in the search results. Follow SEO strategies properly and recent SEO updates when using keywords in the body of the articles. If you stuff the webpage with too many keywords for high ranking, then your site may get penalized. Instead, it is advisable to include keywords naturally and make the content original, informative as well as unique.
- Update content on a regular basis – The biggest search engine, Google favors websites that update and add new content on a daily basis. However, it may not be that easy to update content about products or landing pages every day. If you are planning to hire a professional who provides SEO services in Edmonton, then he will take up the responsibility of updating your site’s content regularly. If you cannot update daily, try to add new blog posts regularly to let your website rank higher in the search results.
Apart from these, try to include keywords in H1 tag of the content. The web pages that have key phrases in H1 tag rank better than the ones where keywords are included only in the body of the article.