Google Pigeon Update is the latest update made on search engine algorithm. According to this, Google gives more preference to the websites of local businesses on search results. This update has been released on July 24, 2014 to provide more relevant, accurate and useful search results. Google has further stated that the new algorithm will show improvement on the location ranking parameter and distance.
Google Pigeon Update will help local businesses to flourish amongst online buyers. By achieving high ranking on Google local results, they will be easily searchable and visible to the visitors. The recent changes will affect searches made on Google Maps. Initially, Google had released Pigeon update in US English only but later it was available in other languages too. Read on to know what you want to know about Pigeon Update.
- Algorithm affects search results
According to Pigeon Update, Google Web search and Google Maps Search has provided different results. The new algorithm links map search and web search in a consistent way.
- Local search results are connected to ranking signals
Search results that took place due to Pigeon algorithm are quite similar to the PR of Google search. This update connects local search results to standard ranking signals.
- Update provides great recognition to local directories
Several local sites received greater visibility within search results following the Pigeon update. This means the new algorithm places more weightage on local directories and their listings.
- Google Maps improve location ranking parameter
According to Google, the new algorithm has improved local ranking parameter and their distance. In local search data, neighborhoods are “informal space” which means there is no standard boundary. So, the definition for starting and stopping of a neighborhood may not be the same for all. With Pigeon Update, the new algorithm will provide better search results for queries.
The role of Google Maps will change and play an important role in searches with Pigeon Update. It will become local instead of providing location search.