Search Engine Optimization, popularly known as SEO, is the ranking of your website higher in the search results like Google, Yahoo, etc. for getting more traffic and turning your leads into sales. However, SEO is changing almost every day as new updates and strategies are being released. When planning for local SEO strategy, make sure you know various components that can help provide better local rankings in the search engines. Local SEO can deliver highly targeted customers for your business location and website.
With rapid changes in search engines and several websites competing for local visibility, it has become extremely difficult to get your website noticed amongst the competitors’ website. As smart phones are used for search queries daily, it is essential that local SEO is found on mobile devices. In simple words, a well executed local SEO strategy will ensure that consumers can search for your business not only on personal computers but also on smart phones. Check out essential steps to boost local SEO strategy.
- Claim for company profile – You can improve local rankings with the help of online company profiles. For this, you will have to create Google My Business page and other local citation building sites and update all the necessary information according to your business needs. Spend sufficient time for optimizing business pages that include adding correct address, location, phone number, other information and important categories that can help customers to get in touch with you.
- Target to get visibility from third party – You need to put a lot of effort to get on popular websites that provide local listings such as Yellow Pages, Yelp, Refer Local or Bing for your business. Pay proper attention to these profiles and check if they have the right business information. Provide your address, website, phone number and some information about your business. Ask the customers to write a review on some of these websites for enhancing online visibility. If your information can be found on different travel sites like Trip Adviser, Orbitz and Expedia, then this can help in getting more business from guests as well as tourists.
- Get the most out of social media – Social media plays an important factor for page ranks. Every time someone likes, follows a post, video or image and shares something, it will be sending a social signal to the search engines. This will help in gaining authority on third party websites. Try to interact with local followers and join as many social networking sites as possible. You can also advertise the local events taking place and give some discounts to share some information with the help of social media. Also, you can contact some reputable Edmonton SEO companies for your online business.
Apart from these, you need to strategize keywords as they are very important for local SEO. If you stuff too many keywords in a website, then this can drop its ranking in the search results. Customers do not find web pages useful that are keyword-stuffed and will not like to stick to such sites. Thus, make sure you place the keywords in the right way so that they match exactly with the content published on the website.