If you are running a business and want to sell your products/services with the help of Internet, then it is necessary to rank your website higher than the competitors on major search engines like Google, Yahoo, Bing, etc. It makes no sense to design a website with great products at best prices if your website cannot be found on Google. Studies reveal that the websites that rank on top receive much higher clicks than the websites that come a close second. Read on to know about E-commerce SEO tips for building a strong online presence.
- Search for the most appropriate keywords – Spend some time to research the most appropriate keywords that will greatly enhance your success rate. When it is about optimizing a website for E-commerce SEO, it is important to do proper keyword research in Google’s Adwords. This will enable to find out the key phrases that will improve the visibility of your website in search results. It is a wise decision to consider search volume, relevancy and ranking factor when selecting key phrases to ensure that they are neither very competitive nor broad.
- Include keywords in anchor text – You should incorporate appropriate keywords in anchor text that will link your products or services. This will improve E-commerce SEO to get better visibility in search results. Instead of using your mouse to opt for “check this out” or “click here” option, try to focus on adding rich keyword anchor text that will not only be popular in search engines but also appeal to potential customers.
- Use most appropriate product image – Images are extremely impactful. Potential customers would like to see the most appropriate image of the product. The E-commerce SEO company in Edmonton would use high quality images to entice customers for purchasing their products. Furthermore, by optimizing these images appropriately, you will get a suitable opportunity to improve the ranking of your website on Google. Make sure that each tag you may create for the image is suitable so that alt text associated with each image is one of its kinds.
- Create strong URLs – The E-commerce websites that have various products and descriptions should understand the importance of strong URLs. When the website is well-organized with good URLs, Google will find it easy to crawl through the content and understand that the web pages need to be appropriately indexed in search results. Make it a point to see that the URLs of your website are unique and use your product’s name in the address with the keywords.
Apart from boosting your sales, it is equally important to go through the reviews of your customers. These reviews can help in creating new content and keep your website active helping it reach the top position in Google’s search results.